The ANA, 4As, PR Council, and their members have partnered on a first-of-its-kind industry collaboration to address the lack of transparency within the influencer marketing supply chain and the reported pay gap between white and BIPOC influencers. The Influencer Pay Equity Guide offers an actionable roadmap for marketers committed to equitable compensation and greater transparency.
The Guide provides a framework for marketers to use with their influencer marketing partners across every stage of partnership including Campaign Planning, Risk Evaluation, Exclusivity Clauses, Usage Rights, Compensation and Contracts.
Related Resources
Redefining Entry-Level Agency Positions in the Age of AI
AI may not be eliminating agency jobs yet, but it is fundamentally changing who gets hired, how careers…
4As Foundation Annual Impact Report
Learn about the progress, partnerships and long-term investments shaping a stronger, more resilient talent pipeline across advertising.
Case Study: Mintz & Hoke’s Strategic Use of Their 4As Membership to Build a Culture of Learning
The Strategic Challenge Mintz & Hoke was already an existing member of the 4As, valuing the association’s trusted…
