Topic

  • Artificial Intelligence

Resource Type

  • Video

ABOUT:

Watch our video for key takeaways from CES 2025, where we explore the central themes and implications for agencies.

While CES 2025 didn’t showcase a single groundbreaking product category, it did highlight a number of incremental advancements that are anything but trivial. These developments offer a glimpse into the future of daily life over the next 3-5 years, from smarter home devices to new mobility solutions. The most important thing for agencies to consider is not the specific gadgets, but the underlying trends and the changes in consumer behavior they will trigger. CES is becoming a blueprint for agencies to rethink their workflows, pricing models, and creative strategies.

Recorded on January 10, 2025 at CES

YouTube video

Speakers

Jeremy Lockhorn_headshot

Jeremy Lockhorn

SVP, Innovative Technology - Program Management & Innovation

4As

Member Only